News — Victoria’s Secret Is Coming To The Friary!
Victoria’s Secret
Victoria’s Secret Announces New beauty Destination In Guildford, Opening This October
Guildford, UK – September 2026 – Victoria’s Secret is set to open a standalone Beauty store in Surrey this October, within The Friary in Guildford.
Opening in October 2026, the new 1,554 sq. ft. store will bring Victoria’s Secret to the heart of Guildford, offering customers a curated selection of the brand’s most-loved fragrances, lifestyle and everyday essentials.
The Guildford store will feature the brand’s full range of Beauty with an edit of sleepwear and accessories, creating a dedicated destination for customers to discover and shop Victoria’s Secret.
“We’re excited to be bringing Victoria’s Secret to Guildford this October, marking our first standalone location in Surrey and the third Beauty destination we’ve opened in the UK, with Guildford offering a fantastic location to showcase our full Beauty range alongside a curated edit of sleepwear and accessories, and bringing the brand to a wider audience. We look forward to welcoming the Guildford community and introducing them to the world of Victoria’s Secret Beauty this autumn.” Chris Ebdon, Head of Retail, Victoria’s Secret UK.
The opening marks the third standalone Beauty location for Victoria’s Secret in the UK, following the successful launch of stores in Exeter and Plymouth in 2025. This continued rollout is part of Victoria’s Secret’s investment to expand its presence across the UK High Street and centres.
“We’re delighted to welcome Victoria’s Secret to The Friary and are incredibly excited to see its new Beauty destination open in Guildford this October. Victoria’s Secret is a highly sought-after brand, and its unique Beauty offer will add something really distinctive to our existing retail line-up, giving our customers even more reason to visit and discover something new. We’re proud to be bringing this exciting new store to Guildford and look forward to welcoming customers through the doors when it opens.” Katie Watt, Centre Manager at The Friary Guildford.
The Guildford store will also mark Victoria’s Secret’s first standalone location in Surrey.
Located on Level 2 (between Accessorize and Flying Tiger), The Friary, North Street, Guildford, GU1 4YT, the new Victoria’s Secret store will officially open to customers in October 2026.
Further details on the new Guildford store will be revealed ahead of opening.
For more information, please visit https://www.victoriassecret.co.uk/ | @victoriassecretuk