News — Floral Street’s New Pop-up Store at The Friary
FLORAL STREET BRINGS A BRIGHT, BOLD WORLD OF FRAGRANCE TO GUILDFORD
The award-winning British fine fragrance brand opens a new pop-up store at The Friary on the 24th of October, bringing mood-led fragrance discovery, holiday sets and exclusive in-store discounts to Guildford.
The British, independent, fine fragrance brand Floral Street is bringing its signature world of fragrances powered by flowers to Guildford this October, with the opening of a new pop-up store at The Friary on the 24th of October 2026. The bright and bold new space will invite customers to explore the brand’s award-winning fragrance collection, discover scents that match their mood and find something special for the holiday season.
“We’re very excited to bring Floral Street to Guildford and give more people the opportunity to discover our fragrances in person again. Fragrance should be personal, playful and full of possibility, and our new pop-up will be a space to explore, experiment and find something that feels uniquely you,” says Michelle Feeney, Founder of Floral Street.
“We love the very active shopping experience of Guildford, with its mix of big brands and independents, appealing to a more diverse and interested age range!”
BUILD YOUR FRAGRANCE WARDROBE
Designed to bring Floral Street’s colourful world to life, the Guildford pop-up will offer customers the chance to explore the full fragrance collection, receive personalised recommendations from the team of ‘floristas’ and experiment with scent layering to create their own fragrance wardrobe.
From fresh, uplifting florals to rich, warm and indulgent gourmands, Floral Street’s Eau de Parfums offer a scent for every mood. With perfume mists to pump up your fragrance, solid perfumes for life on the go and scents to take you from everyday moments to life of the party, there’s a fragrance and a format for every mood, moment and occasion.
UNWRAP SOMETHING SCENT-SATIONAL
Opening ahead of the holiday season, the Guildford pop-up will offer customers the chance to explore Floral Street’s latest holiday sets, bringing together fragrance favourites and exciting new ways to experience scent.
Highlights include the Wonderland Peony Layer It Up Set, featuring Floral Street’s brand-new refillable solid perfume Scentstick, designed to bring another dimension to fragrance layering; the Super Gourmand Mini Mist Trio, offering an indulgent introduction to the brand’s gourmand scents; and the Pump It Up sets, the ultimate scented duos perfect for gifting (and keeping).
As well as Floral Streets cult classics and best sellers, the pop-up will also feature the incredible, limited-edition and award-winning Enchanted Masquerade, created for Bridgerton. An alluring floral gourmand for the romantic, spellbinding, elegant and spectacular. A scent worth leaving the London ton for Guildford for.
Alongside holiday sets, global best-sellers and TikTok-trending scents, customers can enjoy exclusive in-store discounts, making the pop-up a must-visit destination for gifting, fragrance discovery and finding a new personal favourite.
Whether shopping for a fragrance enthusiast or looking to explore something new, visitors will have the opportunity to smell, spray, spritz and play their way through all 13 fragrances, and discover who will you be today.
About Floral Street
Founded in November 2017 by Michelle Feeney, a global, clean beauty pioneer and entrepreneurial leader whose mission is to create ethical fine fragrances accessible to all. Independent, sustainable, and British, Floral Street is ‘powered by flowers’ and inspired by diverse and vibrant London culture. Floral Street is eco-conscious at its heart from inception, the vegan and cruelty-free perfumes and home scents are crafted by a master perfumer using fully traceable, responsibly sourced ingredients, and are housed in reusable, refillable, recyclable, or biodegradable packaging. Distributed in the UK and internationally including USA, Australia & New Zealand.
Jérôme Epinette, one of the finest perfumers in the industry known for his mastery of natural ingredients, created each Floral Street fragrance using sustainable raw materials, responsibly sourced and synthesised by the iconic fragrance house, Robertet.
Floral Street offers fine fragrances and luxury gifts with uplifting, vegan and cruelty-free scents designed to match every mood and spark the senses.
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For all media enquiries contact: maisie@floralstreet.com
Responsible Ingredients & Sustainability
Floral Street uses a mixture of synthetic and natural oils to create its award-winning scents. All ingredients are responsibly sourced and of the highest quality available. The result is that they last longer on the skin and the production chain is fully traceable from source to scent. The brand was the first fine fragrance brand to utilise reusable and recyclable pulp packaging. Each of Floral Street’s 50ml and 100ml boxes are made with natural, renewable wood fibres from responsibly managed forests and recyclable fibres. All fragrances are vegan and cruelty-free.
Award-winning & British fine fragrance
Pure Beauty Awards 2026
Global Green Beauty Awards 2026
Global Green Beauty Awards 2025
Get the Gloss beauty awards 2023
Marie Claire Sustainability awards Winner 2023
Beauty shortlist wellbeing awards 2023 Editors choice
The Veggie awards 2022 Highly Commended
Eluxe Awards Floral Street Winner 2022