News — ‘Back to It’ with Superdry


Every year, as the end of Summer beckons and newness is on the horizon, there is a
lingering mindset of ‘getting back to it’. The holiday is over, your thoughts are geared
towards the newness that is coming. Whether it be back to school, college, university, or
simply back to the grind after a sun-drenched break, there is often a step change in your
wardrobe and accessories.

With an array of essential products to see you through the transitional period the Superdry ‘Back
To It’ edit has been built for longevity with sturdy materials plus practical and clever design details.
From comfy Sherpa hoodies and classic block colour tees to super-soft lined elite joggers and
camo cargo pants, this collection will ease you back into the reality of a new season.

Jackets and bags take centre-stage in a vast array of styles, fits and colours to suit whatever
adventure might be around the corner. The Spirit Puffer Jacket, available in 4 stand-out colourways
including a bright sunshine yellow, is made with padded insulation and reflective detailing: this is
the jacket that will see you through all year.

Menswear’s Diagonal Quilt Fuji has been made with double layer zip fasteners for extra wind
protection to ensure it’ll keep out the cold. The Nostalgia Backpack, with a padded back and
straps for comfort, is sure to set you up for success. This simple yet retro design comes with a 21L
capacity compartment, perfect for all your essentials.

Whatever you’re going back to, Superdry’s ‘Back To It’ edit provides the perfect mix of both quality
and on-point style, ready for whatever is coming your way this new season.

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