The Friary Guildford — Marketing Coordinator


Reports to: Centre Manager/Centre Director
Role Purpose: Co-ordinate all aspects of the marketing communication mix and deliver the retail liaison role at the centre.

Key Responsibilities
 Assist the Marketing Agency and Centre Manager to deliver the Centre marketing strategy.
 Effectively communicate marketing activities to tenant partners, external suppliers, agencies, and other stakeholders.
 Manage incoming marketing enquiries.
 Manage the marketing and media agencies
 Oversee the timely delivery of the Centre’s brand strategy and campaigns with marketing and media agencies
 Oversee the timely delivery of tactical events with the marketing and media agencies. Liaison with external marketing consultants, attending regular meetings and developing partnerships.
 Develop strong tenant partner relationships and obtain and report on sales information and performance metrics. Support on day to day management, reporting and analysis of all web based and viral marketing as well as social media platforms.
 Build and maintain relationships with key stakeholders within the business.
 Assist on the delivery of innovative marketing campaigns and bespoke initiatives to create customer loyalty and maximise dwell time, spend and visitor footfall.
 Assist in community awareness and support the CSR (corporate social responsibility) program.
 Coordinate and facilitate promotional events and entertainment activities within the Centre.
 Reporting and analysis of event activity
 Coordination of commercial income generation activities working with promotions agencies, brand partners etc. and reporting on performance of same
 Assist the Centre and its tenant partners with on-site promotion activities.
 Coordinating monthly marketing reports for all key stakeholders.
 Undertaking any other ad-hoc marketing activities.
 Any other duties as directed by your Manager.
 To ensure compliance with CBREMS standard policies and procedures.

Person Specification/Requirements
 Experience of creating and implementing experiential events programmes
 Report production and presentation skills
 Experience of shopping centre or retail environment
 PR / Media training
 Experience in social and digital marketing
 Creative skills
 At least two years marketing management experience including experience in social, data and digital
management (desirable)
 Educated to A level standard or equivalent with GCSE “A to C” grade in Mathematics and English
 IT Literate – and in particular, to an intermediate level in Excel and PowerPoint
 Budget setting and management experience

We are an equal opportunities employer and do not discriminate on the grounds of gender, sexual orientation,
marital or civil partner status, pregnancy or maternity, gender reassignment, race, colour, nationality, ethnic or
national origin, religion or belief, disability or age.

CBRE is the world’s leading commercial real estate services firm with offices located around the globe. CBRE
currently employs roughly 70,000 people worldwide, with 2000 working in the UK. The company’s core services
include property sales, leasing and management, facilities and project management, investment management
and, research and consulting. In Central London, CBRE advises on more commercial property than any other
adviser and across the United Kingdom with offices in Aberdeen, Birmingham, Bristol, Edinburgh, Glasgow,
Jersey, Leeds, Liverpool, Manchester, and Southampton.

CBRE Management Services Ltd. is a wholly owned subsidiary of CBRE Ltd. and we manage over 206 million sq.
ft. of property in the UK. This involves over 1200 sites, 54 shopping centres and c. 17,500 occupiers from whom
we collect rent each year on behalf of the clients.


To apply for the role please click ‘more information’.

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